CHLA Lodging News March/April 2019

3 People to Know 6 The Essence of Social Media and Hospitality 8 Must Watch Social Media Trends for Hotels & Restaurants 11 5 Types of Video to Create for Social Media 16 Do You Like CHLA & CABBI? 18 2019 InnSpire Conference & Marketplace 22 Upcoming Events 25 CHLA Marketplace 36 The CHLA Partners OUR MISSION CHLA is the indispensable resource for communicating and protecting the rights and interests of the California lodging industry, for providing educational training and cost-saving programs for all segments of the industry, and for supporting strategic alliances to promote the value of California tourism and travel. 11 8 TABLE OF CONTENTS LODGING  NEWS