HCAOA Preview Program 2020

Rediscover the Magic of Home Care 2020 HCAOA Annual Leadership Conference 8 LOVE Home Care – HATE Sales Management Melanie Stover, Co-Owner Home Care Sales You got in this industry to serve clients and now you realize in order to grow you need a salesperson. Challenge: You hate sales management and wish there was a way to make it easy! There is! Discover how to manage your sales reps in three easy steps, eliminate the drama, and focus on high value client referrals. The result? Impact more lives while increasing your income! Breakout Sessions EMERG I NG PROV I DERS TRACK How to Grow a Multi-Million Dollar Home Care Business Grant Gaston, CEO & Debbie Miller, President of Marketing 52 Weeks Marketing, LLC After facing the most significant market interruption of our time, Debbie Miller and Grant Gaston from 52 Weeks Marketing will present a systematic way to restart your marketing engine and reboot your business! You have heard it said that there is opportunity in chaos. During this talk, you will learn how to implement a local area marketing system that will generate warm referrals every week from your best health care centers. Get ready to ride your company growth wave! Participants will learn how to find, attract and recruit the marketing talent that’s right for their agency; systematize Local Area Marketing with a robust database of key health care referrers, a visit routing system to ensure your marketer stays on track, weekly branded materials and messaging that help build deep relationships with referrers; analyze referral sources, conversions and marketer activity on a weekly basis, and use tracking software to hold marketing accountable to results. Breakout S