CHLA September/October 2021

2 M essage from the President 4 H ow Local Government Can Assist Hotels During a Post-Pandemic World with the Help of the Community 6 S an Francisco Travel “Our Gate is Open” 2021 Marketing Campaign 8 Emerging Post-Pandemic Marketing Trends That You Need to Know 10 Crystal Ball Conference Recap 15 CHLA Marketplace 22 CHLA Partners OUR MISSION CHLA is the indispensable resource for communicating and protecting the rights and interests of the California lodging industry, for providing educational training and cost-saving programs for all segments of the industry, and for supporting strategic alliances to promote the value of California tourism and travel. 8 6 10 LODGING NEWS TABLE OF CONTENTS ON THE COVER Pictured in this photo are: (L to R) Lynn Mohrfeld, President & CEO, CHLA; Chip Rogers, President & CEO, AHLA; and Ken Greene, President & CEO, AAHO Cover photo and event photos by: Events by Jim Vetter Photography photogenic-events.com