CHLA California Lodging News January/February 2022

2 M essage from the Chair 4 J W Marriott San Francisco Union Square’s DistanceLearning Hub 6 Demand Directs Development—How Hotels Can Use Their Existing Purchasing Power to Spur Cost-Saving Development 8 Understanding Disaster Preparedness 13 S outhern California Hotel Conference Recap 16 December 2021—California Occupancy & Rate Report 17 CHLA Marketplace 25 CHLA Partners OUR MISSION CHLA is the indispensable resource for communicating and protecting the rights and interests of the California lodging industry, for providing educational training and cost-saving programs for all segments of the industry, and for supporting strategic alliances to promote the value of California tourism and travel. 4 8 13 LODGING NEWS TABLE OF CONTENTS