16 CALIFORNIA LODGING NEWS www.calodging.com UPCOMING EVENTS 2022 Crystal Ball Conference The Westin Verasa Napa 1314 Mckinstry St, Napa, CA 94559 The California Hotel & Lodging Association proudly welcomes you to attend the exclusive 2022 Crystal Ball Conference that will expand on last year’s recovery strategies for California properties, how the pandemic’s long-term impact on travel is fairing, and predictions for the future. https://calodging.com/events August 25 2022 2022 Southern California Hotel Conference & Trade Show Town and Country Resort, 500 Hotel Cir N, San Diego, CA 92108 CHLA and AAHOA have partnered to bring the largest one-day conference and trade show in Southern California to the Town and Country Resort in San Diego. Each year over 450 hoteliers attend this special event to get educated on a variety of industry topics and to attend the trade show to see and buy the latest new products and services. More details and registration are coming soon. https://calodging.com/events October 6 2022 2022 SAFE Seminar Argonaut Hotel, 495 Jefferson St, San Francisco, CA 94109 8:00am–12:00pm CHLA’s SAFE Seminar is a must-attend event which promises to update participants on active shooter procedures and essential de-escalation techniques. SAFE is planned by hotel security professionals for hotel security professionals. Our seminar will feature critical updates about best practices, protecting facilities, and alleviating workplace tensions—all key to hosting a safe and secure environment. https://calodging.com/events/2022-safe-seminar August 4 2022 California Hotel Conference Powered by CHLA and AHLA Argonaut Hotel, 495 Jefferson St, San Francisco, CA 94109 1:00pm–5:00pm The California Hotel Conference is your opportunity to connect with the larger hotel community and hear industry leaders and experts share the latest hotel market trends and policy updates impacting your hotel. The event is free and open to all California hoteliers who will have the opportunity to: • Network with local hoteliers and industry leaders • Learn the latest recruiting tips and best practices • Hear VIP speakers including state tourism executives and elected officials • Catch-up on the very latest policy updates impacting your hotel • Discover the latest state and national hotel market data trends https://calodging.com/events August 4 2022 Go to www.calodging.com/events for more details.