CHLA California Lodging News March/April 2022 March/April 2022 15 Opening General Session keynote speaker Holly Stiel, president of Thank You Very Much who advocates for service as an art form, presented “Getting To The Heart of The Matter.” Sponsored by Casablanca Ventures Tuesday’s morning breakfast panel, “How to Make Google Work Best for You!” was moderated by Marc Kassouf, Group General Manager, STAY Idyllwild Group of Inns, and featured as panelists Jeff Hebrink, Customer Success Manager, RezStream; Paige Brownell, CMO,; Lisa Kolb, President and Co-Founder, Acorn Marketing; E Scot Fuller-Beatty, Director of Sales & Education, ThinkReservations. E Scot Fuller-Beatty of ThinkReservations (a Platinum Sponsor) dished out some tough love on what it means to be an entrepreneur and how to stop being your own best employee when he presented “Working ON Your Business, Not IN Your Business.”