CHLA California Lodging News March/April 2022

T H E O F F I C I A L M A G A Z I N E O F T H E C A L I F O R N I A H O T E L & L O D G I N G A S S O C I A T I O N C A L I F O R N I A LODGINGNEWS G U E S T A M E N I T I E S One Step Beyond →

2 M essage from the President 4 A DA Lawsuit Vulnerabilities with OTAs 6 Hotelier Profile— Choolwe Kalulu, The McClelland House 8 1 0 Unique Amenities at Boutique Hotels and B&Bs 14 2 022 InnSpire Conference & Marketplace Recap 20 California Occupancy & Rate Report 21 CHLA Marketplace 31 CHLA Partners OUR MISSION CHLA is the indispensable resource for communicating and protecting the rights and interests of the California lodging industry, for providing educational training and cost-saving programs for all segments of the industry, and for supporting strategic alliances to promote the value of California tourism and travel. 6 8 14 LODGING NEWS TABLE OF CONTENTS

2 CALIFORNIA LODGING NEWS 414 29th Street Sacramento, CA 95816 916-444-5780 www.calodging.com EXECUTIVE COMMITTEE CHAIR Tom Patton, CHA Ramada by Wyndham Santa Barbara VICE CHAIR Hee-Won Lim Pacific Palms Hotel IMMEDIATE PAST CHAIR Bijal Patel, CHA Coast Redwood Hospitality SECRETARY/TREASURER Dhruv Patel Ridgemont Hospitality GOVERNMENT & LEGAL RELATIONS CHAIR Javier Cano JW Marriott at L.A. LIVE AUDIT & INVESTMENT COMMITTEE CHAIR Laurenne Douglas Pacific Plaza Hotels, Inc. 2022 BOARD OF DIRECTORS Kristi Allen Ensemble Real Estate Solutions & Investments Bhupen Amin Holiday Inn Express Hotel & Suites Javier Cano JW Marriott at L.A. LIVE Vipul Dayal Days Inn San Francisco Airport West Laurenne Douglas Pacific Plaza Hotels, Inc. Jeff Durham Redwood Fortuna Riverwalk Hotel Paul Gibbs, CHA Sonesta Redondo Beach and Marina Ross Gimpel Encore Terri Haack Terranea Resort Jon Handlery, CHA Handlery Union Square Hotel Niles Harris InterContinental Los Angeles Downtown Wendy Heineke Pebblebrook Hotel Trusts Todd Hersperger Sunstone Hotel Investors Nic Hockman Disney’s Paradise Pier Hotel Matt Humphreys Hyatt Regency San Francisco Daniel Kuperschmid Manchester Grand Hyatt San Diego Mark LeBlanc Aimbridge Hospitality Hee-Won Lim Pacific Palms Resort RJ Mayer The Mayer Corporation Michelle Millar University of San Francisco Michael Pace InterContinental Mark Hopkins Hotel Bijal Patel, CHA Coast Redwood Hospitality Bimal Patel, CHA Hotel Zico Perry Patel BPR Hotels Pragna Patel-Mueller Samata Management Joe Piantedosi Park Hotels & Resorts Chip Rogers American Hotel and Lodging Association Pam Ryan The Inn at the Mission John Spear Hotel Drisco Jeffrey Thurrell Fisher Phillips Wes Tyler, CHA Chancellor Hotel on Union Square Bobby Walia Hyatt Hotels Corporation ADVERTISING & DESIGN LLM Publications 503.445.2220 | 800.647.1511 www.llmpubs.com Design & Layout Sales Representative Stephanie Pendell Grandt Mansfield grandt@llmpubs.com Copyright © 2022. All Rights Reserved THE WINTER OMICRON WAVE HAS receded and seemingly passed, and we’re now seeing health officials relaxing COVID-19 policies including most masking requirements. By the time this is published, the nation will have watched the Super Bowl in Los Angeles with weather in the 80s in the middle of February and the launch of California’s $22-million advertising campaign to rekindle the golden image of the Golden State. So in many ways, things are looking up. After two years of pandemic-fueled economic losses for California hotels, I wish this spirit was shared by our legislative and regulatory bodies. Yet, they continue to operate with a full-on pandemic mindset as they pursue policies, taxes, and mandates that will hinder our recovery, delaying the careers and return of hospitality workers throughout the state: • California recently passed a successor COVID-19 Sick Leave measure that provides up to 80 hours of paid leave for persons and their family members who become symptomatic from vaccinations, are exposed to COVID-19, and for many other COVID-19-related reasons. For no particular reason at all, this measure lasts until September and operates completely independently of the Cal/OSHA Emergency Temporary Standard. • In Los Angeles, two initiatives have been filed targeting the hotel industry. One seeks to implement what will be the most-restrictive square footage hotel housekeeping rules in the nation and the other is an affordable housing measure that unfairly burdens the hotel industry. • San Francisco’s image continues to be battered outside the Bay Area, despite strong steps recently by Mayor London Breed to address unchecked street behavior and lack of affordable housing. So, while the pandemic may be fading, our challenges remain, as does the need for us to engage in efforts to advocate for our businesses, employees, and guests. We have done it before. Throughout the pandemic, CHLA worked closely with the governor’s office, federal and state health regulators, like-minded coalitions, and directly with countless elected state and local leaders to shape and implement pandemic mandates. We did so with clear objectives. In the shortterm, it was to protect our employees and our guests. Overall, it was and is to protect our industry, knowing the hardships that employees, owners, and operators suffer from multiple, long-term shutdowns. Acting with both humility and pride, we used our unique position in the business community to obtain changes, adaptations, and outright wins where none were thought possible. While many uncertainties remain, we are optimistic that as we continue to re-open and return to normal operations, we can sustain these advocacy efforts and make strong cases for financial and policy relief, so that we can truly recover. As you know, we can’t and don’t do this alone. We partner with other business associations, politicians, regulators, and in some cases even with labor interests when we have like interests. But the most important partners in this fight are you, our members. We need your full support to ensure CHLA can engage fully—just like those whose agendas oppose ours do—so we can continue to provide a fair and equitable playing field for hotels in California. I hope I can count on your support to deliver strong results for you in 2022.  MESSAGE FROM THE PRESIDENT Lynn Mohrfeld CHLA President & CEO Clear Advocacy Objectives Will Define CHLA’s 2022 Focus

www.calodging.com March/April 2022 3

4 CALIFORNIA LODGING NEWS www.calodging.com ADA Lawsuit Vulnerabilities with OTAs By Lisa Kolb, President and Co-Founder, Acorn Marketing JUST AS OCCUPANCY RATES HAVE started to increase, so have lawsuits against small lodging properties claiming violations of the ADA (Americans with Disabilities Act). While most properties are familiar with the spate of lawsuits regarding physical accessibility at a property’s location, there’s a new tactic appearing in recent complaints: lawsuits over inadequate virtual accessibility to accommodations. Plaintiffs are suing properties whose websites are not up to the standards required by the ADA for making reservations. Making these suits more troubling for small operators is that they often include claims about property listing on OTA (third-party booking) sites that aren’t accessible. That includes listings on sites like Expedia, Hotels.com, Booking.com, Orbitz, Priceline, Cheaptickets, Agoda, and Travelocity— sites that often do not provide property owners with the ability to provide users with the details necessary to meet ADA rules. For example, a B&B in New Mexico found itself the target of such a suit last November by a plaintiff claiming to have sought to book an ADA-compliant room via an OTA. The B&B offers nine guest rooms, including one accessible guest room. However, the plaintiff stated that when she planned to visit in September, she could not find enough information about the property’s accessibility features on the property’s OTA listings. It’s important to note that the same plaintiff has filed lawsuits against 10 independent lodging properties in New Mexico making the same claim. Even though she might have elected to use an individual property’s website or online booking engine, where such information might have been available, her suits rely on the lack of the required information on the OTA site. All these suits, and others like them, have a few things in common: • They cite the section of the federal rules under the ADA concerning the information provided to individuals with disabilities about accessible features and the means of reserving accessible rooms. • They were filed despite the fact that these OTAs do not allow lodging providers to document the details necessary to comply with the law. • They were filed against the individual small properties, rather than taking a complaint directly to or legal action against the OTAs.

www.calodging.com March/April 2022 5 What can you do? The first way to protect yourself is to update your own website to be ADA compliant if you haven’t done so already. The regulations require, among other things, that individuals with disabilities must be able to make reservations the same ways and during the same hours as all other guests—online, by email, by phone, etc. Those customers also must be provided with enough information about the accessibility features of the property and the room(s) so they can make their own decisions as to the suitability of the property for their particular needs. You also should ensure, to the extent possible, that your third-party listings, including your reservation system and OTA listings, are similarly updated. Because many OTAs are not providing property owners with the ability to have ADA-compliant listings, you may choose to entirely remove your listing from third-party sites as a preventive measure. That is likely not a viable economic option for most small properties, however, in which case you should consider the following steps: 1. Update all your various listings as much as possible. 2. Write to your third-party (OTA) representative, requesting they update their system to allow accommodation providers to include the necessary information to meet ADA requirements. 3. Continue to follow-up until you get a response. 4. Keep all your correspondence for future reference should the industry find it necessary to address this situation as a whole, in a similar fashion to the previous Expedia class-action lawsuit. These “virtual” access lawsuits are most likely not going away any time soon. We are currently seeing an increase of such cases in California, and we expect the trend to continue to the rest of the States as well. Therefore, now is the best time for you to take action, before any action is taken against you. Please be aware that, even should you update all your information, you might still face an ADA-related lawsuit. While we believe having your information updated to the greatest extent possible is in the best interest of all properties—and your customers—we would urge you to seek legal counsel from your attorneys if you have any questions about ADA compliance.  In 1996, after almost a decade of solely working in the corporate world of software development and design, Lisa Kolb and her husband Mark moved to Colorado Springs to open a bed and breakfast. While doing software support and development for their bed and breakfast and a local bed and breakfast organization’s website, the need for a low-cost quality solution for the online marketing needs of other small businesses became glaringly apparent. In March 2002, Mark and Lisa formed Acorn Internet Services, Inc., now Acorn Marketing, which is currently providing services for hundreds of satisfied clients, with a customer base that is growing daily. Acorn Marketing specializes in Bed and Breakfast and Small & Independent Lodging Property Website Designs, Marketing, Hosting, Revenue Management, Education and so much more! Knowledge is power!

6 CALIFORNIA LODGING NEWS www.calodging.com By Ranee Ruble-Dotts When longtime B&B owner Celeste Carducci-Ahnfeldt sold the venerable McClelland-Priest Bed & Breakfast Inn in 2019, the new owners took advantage of the pandemic’s auspicious timing to embark on renovations. Innkeeper Choolwe Kalulu had initially planned to just “spruce it up” and reopen it in September 2021 as the grand dame of luxury inns in downtown Napa. But “sprucing up” soon shifted into an extraordinary “bottom-to-top” renovation that involved lifting the house to pour a new foundation, earthquake retrofitting, installing all new electrical and plumbing, adding an elevator, and completely redesigning the interiors. Now reopened and rechristened The McClelland House, the renovation’s exquisite detail recreates the old-world grandeur of the landmark Victorian mansion, while appealing to modern sensibilities and luxury tastes. The rooms sparkle with stunning chandeliers, gilded accents, intricate tile work, and opulent furnishings selected with the discerning eye of a world traveler. Kalulu was once a commercial pilot, not the typical launch to a career in innkeeping. But watching the Zambian national entertain guests, it’s clear that he has found his calling. He’s a warm, attentive host with a rare blend of sincerity and charisma imbued with joy. We recently talked with Kalulu about his background, his approach to hospitality, and the stunning renovation that has upped the ante on luxury lodging in downtown Napa. THE McCLELLAND HOUSE Choolwe Kalulu

www.calodging.com March/April 2022 7 HOTELIER PROFILE HOW DID YOU MAKE THE JOURNEY FROM A PILOT IN ZAMBIA TO AN INNKEEPER IN NAPA? My journey began in 1997 when I came to the United States to study at Embry Riddle Aeronautical University. At the time, I had been working for eight years as a pilot for Roan Air in Zambia. I came to the United States to get an aviation business degree because my basic pilot credentials wouldn’t permit me to join the board of directors. During college, I had worked in hospitality at the Inn at the Opera and Hotel Nikko in San Francisco. I was intrigued by hospitality at the highest level and felt I could do this one day. After I got my degree, I met a woman and all my plans changed. She was from Napa and her family business was based in wine country. I followed her to Napa. After several jobs and transitions, my mentors found this great property in downtown Napa. Built in 1889, the mansion had been a B&B for 30 years. I acquired the property with the vision of making something uniquely luxurious in downtown Napa. WHO OR WHAT HAVE BEEN YOUR MAJOR INFLUENCES FOR DEVELOPING YOUR APPROACH TO HOSPITALITY? My mother was the greatest influence on my hospitality interest. Throughout my life, I’ve traveled extensively and developed good knowledge of what top-flight hospitality looked like. Working odd jobs as a server and valet attendant also opened my eyes to the nuances of service and gratitude. I always worked with a sense of ownership even when I was the lowest person on the totem pole. My Zambian culture is also a huge influence because we welcomed and spoiled every guest in our home. Giving people joy is remarkable, but creating memorable experiences for people is simply magical. We create lifelong bonds at our property, and money doesn’t buy that kind of relationship. WHAT WAS YOUR VISION WITH THE RENOVATION? The vision was to create unique lodging that provided guests with an experience, not just a bed to sleep. We had been running the bed and breakfast as it was for two years after the purchase. The reviews were great, and the guests loved us. My daughter especially was a big hit, but the place needed some serious upgrades. I figured if this place, with all the faults, can create such memories, what would happen if we actually made it the best in both hospitality and aesthetics? The answer was simple. We decided not to cut any corners and go for it. DESCRIBE SOME OF THE CHALLENGES YOU FACED WITH RENOVATING A HISTORIC BUILDING WHILE TRYING TO MODERNIZE THE INTERIORS. Challenges were numerous. The first was to find the finances to cope with the extensive rules in restoration and renovation. The house had to be lifted and retrofitted for earthquakes with a new foundation. The cost of that alone was equivalent to the cost of another house. All the plumbing and wiring were over 50 years old and had to be replaced. To keep the artistic charm and integrity of the house, we couldn’t completely gut the house. We had to consult with historians on what was truly authentic and worth keeping, and then work around the historic elements. The glass art in the front door was buckling, and it needed to be removed, restored, and replaced. But few people are still alive who can do this type of glass restoration. The wrought iron fence had been painted repeatedly for over 100 years and all the iron art detail was lost beneath layers of paint. The fence was a key feature because local newspapers had written about in 1889. We had the fence acid washed to remove the toxic paint and restored to reveal the beauty of the iron detail. Certain architectural features of the ceilings had cracked and restoring their intricate designs was far more complicated than installing a new ceiling in a modern home. All our door hinges are original and were restored using oxidation and sometimes sanding. WERE THERE ANY MOMENTS WHEN YOU WERE READY TO THROW IN THE TOWEL WITH THE RENOVATION? IF SO, WHAT WERE THEY? Renovation became a challenge because the permitting system during the pandemic was hell. All the appliances and construction essentials were back ordered, and this led to spikes in the cost of labor and logistics. The reopening date was pushed more than eight times because the house was simply never getting ready on time. In the meantime, I had a payroll to maintain. My frustration was the skyrocketing cost and how to decide what to give up on. We eliminated several great touches like the beautiful fountain outside. A simple hot tub required ADA compliance with lifts and gadgets I can’t pronounce. Just fixing the sidewalks took tremendous debate and heartbreak, and I’m putting this lightly. WHAT ARE YOU MOST PROUD OF WITH THE RENOVATION? I’m most proud that we took a respected aging historical home in Napa and transformed it into the gem that it once represented back in 1889. Our visitor demographic has expanded tremendously. The new design attracts younger guests as well as connoisseurs of history. The balance of history and modernity was a moving target, and I think we nailed it. HOW DO YOU FEEL YOU’VE BEEN ABLE TO SET THE MCCLELLAND HOUSE APART FROM YOUR COMPETITION? Our inn is unique in every sense of the word. The architecture, location, amenities, beds, linens, Hermes toiletries, staff, and hospitality are beyond most anything I’ve seen in Napa Valley. Our level of service is absolutely five stars. We have 24-hour concierge service. We cater to every demand. We deliver a complimentary chef-prepared gourmet breakfast with freshly squeezed orange juice to the guests’ rooms every morning. Our chef is CIA trained, and we offer a menu that can be tailored to every preference and dietary restriction. We are just one block from the center of town. We offer our guests complimentary electric bicycles and luxury vehicle chauffeur service. Our spa treatment team is amazingly attentive to detail. And unlike any property our size, we have an elevator, making stairs optional. Most of all, our guests always leave feeling like family. 

8 CALIFORNIA LODGING NEWS www.calodging.com

www.calodging.com March/April 2022 9 Evening wine receptions, gourmet breakfasts, cozy robes, loaner bicycles, and free WiFi are just some of the creature comforts that have become standard fare at many California boutique hotels and bed and breakfast inns. A handful of inns go one step beyond: They offer guests truly unique and whimsical amenities. We’ve compiled a list of California inns with amenities you’d be hard-pressed to find anywhere else. 10 Unique Amenities at Boutique Hotels and B&Bs By Ranee Ruble-Dotts

10 CALIFORNIA LODGING NEWS www.calodging.com 1 Oysters Upon Arrival Nestled along the water’s edge in a sheltered cove of Tomales Bay, Nick’s Cove is a collection of elegantly restored 1930s cottages imbued with nostalgic charm. The legendary property also features a restaurant and oyster bar serving fresh local seafood plucked straight from the bay. After you’ve checked into one of the cottages, a server will deliver a tray of fresh oysters right to your door. Pair the oysters with a mixed cocktail from the well-stocked honor bar and you’ve got the perfect start to a vacation on the bay. Cannabis Pre-Roll While most B&Bs in Sonoma County will pour you a glass of wine, Mine + Farm Inn will also offer a “share” of a cannabis pre-roll. Organically grown onsite (in compliance with California law), the inn shares different strains of pre-rolled cannabis to guests during breakfast service. Treating it as an amenity akin to wine, owners Bryce Skolfield and Suzanne Szostak seek to elevate guests’ perceptions about cannabis. Driven by social justice, they also hope to educate guests on the history, cultivation, and politics of cannabis. 2 High Tech Toilets Once you’ve experienced the luxury of heated toilet seats and remote-controlled bidets, you’ll never want to go back to using a standard-variety flush toilet. Both R INN NAPA and The Francis House in Napa Valley feature high-tech toilets in each of their guest rooms. When you stumble to the bathroom in the middle of the night, you’ll be welcomed with the soft blue glow of the toilet’s nightlight, a motion activated seat that raises the lid as you approach, a warm seat, countless bidet and air dryer settings, and no-touch flush features. 3

www.calodging.com March/April 2022 11 Record Players and Vintage Vinyl On the Sonoma coast, the iconic Timber Cove Resort was renovated in 2016 to retain the architecture and authenticity of the original 1960’s oceanfront resort while bestowing the comforts of a modern boutique hotel. A strong midcentury vibe runs not only through the hotel’s warm-hued timbers but also the hotel’s amenities. In every room, you’ll find vintage-style Crosley LP record players for spinning tunes from the hotel’s enviable collection of vinyl records while gazing out to sea. 4 Vintage MG Showroom Overlooking the Monterey Bay, the Martine Inn is a classic Victorian inn with museumquality antiques, plein-air paintings, and a carefully curated library. But for car enthusiasts, the coolest amenity is owner Don Martine’s collection of rare and vintage MGs. Currently on display in the inn’s showroom is a 1948 MGTC DOHC race car, a 1951 Emil Deidt MG Indy-style racer, a 1953 MGTD with Ford running gear and full race V8 60, a 1955 MGTF 1500 pick-up truck conversion, and a 1952 MGTD MK 11. Fresh Eggs Delivered to Your Door Mar Vista Farm + Cottages is a small, working farm along the “secret coast” of Mendocino County. Ten bright and airy vintage cottages are scattered around the property, all featuring cozy furnishings, fireplaces, and well-stocked kitchens. Among the most charming amenities are the fresh eggs collected from the farm’s very own flock of hens, delivered to your door each morning. You’re also encouraged to harvest veggies, herbs, and fruit from the farm’s edible gardens for preparing meals in the cottages. 5 6

12 CALIFORNIA LODGING NEWS www.calodging.com 7 The Fixings for a Barbecue On a stretch of highway just outside of Solvang, a classic California motor lodge has been reimagined as a rustic-chic wine country escape. At the new Hotel Ynez, each of the rooms open to a central courtyard with private patios strung with hammocks. As a unique perk, you can also host a cookout on your patio. The hotel will roll out a Weber barbeque grill complete with pre-seasoned Santa Maria ribs and veggies. Just light the grill, kick back, and soak up the taste of summer. Secret Subterranean Speakeasy Newly rebuilt with massive stones and rough-hewn timbers, the redesigned Inn at Zaca Creek feels like an old-world estate transported to the rolling hills of the Santa Ynez Valley. One of the most distinctive features of the new property is its “secret” wine cellar. With a speakeasy vibe, the intimate space features hand-troweled brick walls and offers vertical tastings from a carefully curated collection of wine. Secret speakeasies are also under construction at The George and The McClelland House in downtown Napa. 8 Soothing Welcome Amenities A luxe wellness retreat in Encinitas, the Inn at Moonlight Beach provides a soothing welcome. Upon arrival, you’ll be greeted with a warm pot of the inn’s signature organic wellness tea, house-crafted organic dark chocolate mandalas, and healthy treats from the inn’s own biodynamic garden. You’ll also receive a flower herbal tea bath kit for enjoying a restorative, relaxing bath in the in-room soaking tub. The tea bath kits feature medicinal herbs and flowers grown and harvested from the inn’s garden and hand-assembled by the innkeepers into pouches with Epsom salt and essential oils. 9

www.calodging.com March/April 2022 13 Complimentary Chauffeur Service and More In San Francisco’s prestigious Pacific Heights neighborhood, the long list of complimentary amenities at the Hotel Drisco dazzles even the most discerning guests. The hotel’s complimentary chauffeur service can whisk you anywhere in the city. International guests are greeted by the flags of their home countries flying above the entrance. Other thoughtful amenities include reusable glass bottles with filtered water pitchers, pillow menus, adaptive sound machines, and dimming alarm clocks. Guests will also find amusing touches like “PooPourri” which provides a pleasant olfactory experience in the lavatory.  10

14 CALIFORNIA LODGING NEWS www.calodging.com The 2022 InnSpire Conference & Marketplace was held at the beautiful Bahai Resort on Mission Bay in San Diego.

www.calodging.com March/April 2022 15 Opening General Session keynote speaker Holly Stiel, president of Thank You Very Much who advocates for service as an art form, presented “Getting To The Heart of The Matter.” Sponsored by Casablanca Ventures Tuesday’s morning breakfast panel, “How to Make Google Work Best for You!” was moderated by Marc Kassouf, Group General Manager, STAY Idyllwild Group of Inns, and featured as panelists Jeff Hebrink, Customer Success Manager, RezStream; Paige Brownell, CMO, INNsight.com; Lisa Kolb, President and Co-Founder, Acorn Marketing; E Scot Fuller-Beatty, Director of Sales & Education, ThinkReservations. E Scot Fuller-Beatty of ThinkReservations (a Platinum Sponsor) dished out some tough love on what it means to be an entrepreneur and how to stop being your own best employee when he presented “Working ON Your Business, Not IN Your Business.”

16 CALIFORNIA LODGING NEWS www.calodging.com Lisa Kolb, President & Co-founder, Acorn Marketing, presented “How to Make Effective Data-Driven Decisions for Your Marketing.” Tuesday’s closing session was “Moving past COVID-19, an Innkeeper Panel” moderated by Lynn Mohrfeld, CHLA President & CEO, with panelists Michael Ninos, Owner, Victoria Inn; Rhiannon Eddy, Proprietor, Purple Orchid Wine Country Resort and Spa; Tracey Berkner, CoOwner, B&E Hospitality Group. The InnSpire Marketplace was full of energy as everyone was excited to be meeting in person for the first time in two years!

www.calodging.com March/April 2022 17 “California Submarket Trends and Values” was presented by Kathryn Proctor of Lodging Brokers, a Platinum Sponsor of InnSpire 2022. The CABBI Beach Party was sponsored by Broadcast Music, Inc. (BMI), featuring a performance by two-time, Grammy-nominated, piano-playing, bilingual singer-songwriter James T. Slater. Also pictured are Ann Callahan, Conference Chair and Owner of the Hillcrest House B&B; Jennifer Flohr, Senior VP, CHLA; and Dan Spears, Vice President of Industry Relations for BMI.

18 CALIFORNIA LODGING NEWS www.calodging.com Thank You 2022 InnSpire Sponsors Attendees enjoyed sitting around firepits with s’mores under the stars, on the beach after the dinner and entertainment.

ISSUE DEADLINE May/Jun ‘22 Apr 6 Advertise in California Lodging News! California Lodging News is the official bi-monthly magazine of the California Hotel and Lodging Association. With a readership of 9,000 viewers per issue, your advertising will reach members of a booming industry in California— all of which are the owners, presidents, and key decision makers of their respective companies. Don’t miss out on the opportunity to brand your business to those that need your products and services most. ADVERTISING RATES STARTING AT $470! • CHLA members receive special discounts. •

20 CALIFORNIA LODGING NEWS www.calodging.com January 2022 California Occupancy & Rate Report This STR Report is a publication of STR, LLC and STR Global, Ltd., CoStar Group companies, and is intended solely for use by paid subscribers. The information in the STR Report is provided on an “as is” and “as available” basis and should not be construed as investment, tax, accounting, or legal advice. Reproduction or distribution of this STR Report, in whole or part, without written permission is prohibited and subject to legal action. If you have received this report and are not a subscriber to this STR Report, please contact us immediately. Source: 2021 STR, LLC / STR Global, Ltd. trading as “STR”. © CoStar Realty Information, Inc. Current Month — January 2022 vs January 2021 Occ % ADR RevPAR Percent Change from January 2021 2021 2020 2021 2020 2021 2020 Occ ADR RevPAR Room Rev Room Avail Room Sold United States 47.8 39.0 123.51 90.85 58.98 35.44 22.4 36.0 66.4 73.5 4.3 27.6 Pacific 52.0 39.2 157.83 103.92 82.00 40.77 32.4 51.9 101.1 114.1 6.4 40.9 California 52.5 40.6 148.51 101.87 77.94 41.39 29.2 45.8 88.3 102.5 7.5 38.9 Long Beach, CA 58.1 47.4 155.02 112.17 90.06 53.12 22.7 38.2 69.5 85.4 9.3 34.1 Custom Los Angeles+ 52.7 33.2 217.41 130.23 114.54 43.21 58.8 66.9 165.1 183.2 6.8 69.6 San Luis Obispo/Paso Robles, CA 50.1 38.8 152.85 134.57 76.62 52.17 29.3 13.6 46.9 48.5 1.1 30.8 Monterey/Salinas, CA 45.7 32.1 210.67 113.50 96.32 36.49 42.2 85.6 164.0 187.5 8.9 54.9 San Francisco/San Mateo, CA 39.1 29.7 155.48 103.28 60.86 30.64 32.0 50.5 98.7 146.9 24.3 64.0 San Jose/Santa Cruz, CA 45.5 35.1 119.08 96.33 54.20 33.77 29.8 23.6 60.5 67.6 4.5 35.6 Custom Anaheim/Disneyland+ 54.3 27.3 166.76 79.11 90.51 21.59 98.8 110.8 319.2 553.0 55.8 209.8 Santa Barbara/Santa Maria, CA 51.1 35.4 206.09 138.90 105.41 49.15 44.6 48.4 114.5 123.7 4.3 50.7 Sacramento, CA 58.4 47.4 140.90 99.40 82.28 47.07 23.3 41.7 74.8 81.8 4.0 28.2 Current Month — January 2022 vs January 2021 Occ % ADR RevPAR Percent Change from YTD 2021 2020 2021 2020 2021 2020 Occ ADR RevPAR Room Rev Room Avail Room Sold United States 47.8 39.0 123.51 90.85 58.98 35.44 22.4 36.0 66.4 73.5 4.3 27.6 Pacific 52.0 39.2 157.83 103.92 82.00 40.77 32.4 51.9 101.1 114.1 6.4 40.9 California 52.5 40.6 148.51 101.87 77.94 41.39 29.2 45.8 88.3 102.5 7.5 38.9 Long Beach, CA 58.1 47.4 155.02 112.17 90.06 53.12 22.7 38.2 69.5 85.4 9.3 34.1 Custom Los Angeles+ 52.7 33.2 217.41 130.23 114.54 43.21 58.8 66.9 165.1 183.2 6.8 69.6 San Luis Obispo/Paso Robles, CA 50.1 38.8 152.85 134.57 76.62 52.17 29.3 13.6 46.9 48.5 1.1 30.8 Monterey/Salinas, CA 45.7 32.1 210.67 113.50 96.32 36.49 42.2 85.6 164.0 187.5 8.9 54.9 San Francisco/San Mateo, CA 39.1 29.7 155.48 103.28 60.86 30.64 32.0 50.5 98.7 146.9 24.3 64.0 San Jose/Santa Cruz, CA 45.5 35.1 119.08 96.33 54.20 33.77 29.8 23.6 60.5 67.6 4.5 35.6 Custom Anaheim/Disneyland+ 54.3 27.3 166.76 79.11 90.51 21.59 98.8 110.8 319.2 553.0 55.8 209.8 Santa Barbara/Santa Maria, CA 51.1 35.4 206.09 138.90 105.41 49.15 44.6 48.4 114.5 123.7 4.3 50.7 Sacramento, CA 58.4 47.4 140.90 99.40 82.28 47.07 23.3 41.7 74.8 81.8 4.0 28.2 Are you a hotel and want more detailed data for your area? Did you know you can get your own customized monthly report from STR absolutely free? Simply go to this link and take five minutes to complete the online registration to start receiving your own monthly Hotel Survey report. https://surveys.str.com/s3/Hotel-Enrollment-Form

www.calodging.com March/April 2022 21 ACCESSIBILITY/ADA COMPLIANCE ADA Compliance Consultants, Inc....................................916.608.0961 ACCOUNTING SERVICES Nimble Accounting, Inc................. 866.964.6253 ACOUSTICAL CONTROL/ SOUND MASKING GLT/Sound Acoustic Solutions.................................................... 925.337.3616 GS Williams, Inc.....................877.799.2644 x101 AIR CONDITIONING/ HEATING Carrier Enterprise............................... 480.249.6516 DMG North...............................................650.280.3141 Indoor Air Hygiene Institute...... 442.216.1735 AMENITIES/ROOM & HOTEL AMENITIES Aquamenities......................................... 925.938.2782 Chadsworth & Haig.......................... 843.675.8250 Lather, Inc................................................. 626.397.9050 APPLIANCES Panasonic Life Solutions............. 510.203.3630 APPRAISERS HVS.................................................................415.268.0351 ASSOCIATIONS Hotel Council of San Francisco.........................................415.391.5197 Visit California Caroline Beteta 916.444.0410 cbeteta@visitcalifornia.com www.visitcalifornia.com Visit California is a nonprofit organization with a mission to develop and maintain marketing programs that keep California top-of-mind as a premier travel destination. AUDIO/VISUAL Encore Ross Gimpel 530.559.0700 ross.gimpel@encoreglobal.com www.encoreglobal.com Encore is a leading provider in the global event technology services industry delivering creative production, advanced technology, and staging to help customers deliver more dynamic experiences. BANKS/BANKING SERVICES Provident Credit Union...................650.801.7141 TMC Financing...................................... 415.989.8855 BANQUET SEATING/ TABLES & EQUIPMENT Southern Aluminum.......................... 870.234.8660 BARTERING/TRADING IMS Barter................................................ 800.287.3874 Marketplace CHLA

22 CALIFORNIA LODGING NEWS www.calodging.com CHLA MARKETPLACE BATHROOM ACCESSORIES & SERVICES Green Suites Hotel Solutions..................................... 909.334.4004 VersaTraction, Inc................................ 714.973.4589 BEDS/MATTRESSES Down Etc 866.369.6382/866.DOWNETC www.downetc.com Manufacturer and preferred provider of bedding, bath, and guest room amenities to the hospitality industry. We provide everything for a luxurious and hygienic bed from the mattress up, including mattress pads and protectors, down and down alternative pillows, comforters, throws/ blankets, and sheet sets. We also furnish guest bathrooms with everything a guest might need, from towels and bath mats to robes, slippers, and eye masks. Our goal is a memorable stay for your guests. BENEFITS ADMINISTRATION Hotel Effectiveness Solutions.................................................... 678.325.1150 BEVERAGES/BEVERAGE DISPENSING SERVICES Twinings North America, Inc..... 973.574.2228 CANNABIS HOSPITALITY Cultivar Strategies............................. 615.788.3142 CARPET & FLOORING SALES & SERVICE Embassy Carpets................................800.366.7847 CLEANING SUPPLIES/ SYSTEMS Delos.............................................................303.565.0176 Finsen Technologies, Inc............. 407.542.4884 HD Supply Facilities Maintenance........................................... 800.431.3000 Innovative Building Energy Control...................................... 949.267.9095 Makita U.S.A.......................................... 657.345.9073 No Slip Trash Bags........................... 949.837.1494 R-Zero Systems................................... 405.795.1234 COMPUTER HARDWARE Dell.................................................................. 615.545.7186

www.calodging.com March/April 2022 23 CHLA MARKETPLACE CONSTRUCTION-NEW Milanco Building Group................. 310.817.3555 PENTA Building Group.................. 213.500.8120 RC Strong Construction, Inc..... 775.901.2630 CONSULTING & TRAINING Accurate Ergonomics...................... 707.894.4544 Businesses Ending Slavery & Trafficking (BEST).... 206.905.6843 Filigree Training Solutions, LLC....................................... 646.233.7769 Hotel Financial Coach.................... 949.791.2739 Hytropy Disaster Management.......................................... 225.361.3402 KML Hospitality....................................925.212.0701 Petra Risk Solutions..........................800.466.8951 Singer Associates, Inc.................... 831.227.5984 STR................................................................. 615.824.8664 Wallace Hospitality Solutions.................................................... 800.450.0082 CREDIT CARD SERVICES Casablanca Ventures...................... 203.253.7259 Chase Faheem Khan 800.288.9295 faheem.khan@chasepaymentech.com https://merchantservices.chase.com Chase Merchant Services offers CHLA members the best service and competitive rates. They are the global payment acceptance and merchant acquiring business of JPMorgan Chase & Co. and a leading provider of payment, fraud management, and data security solutions. Heartland Payment Systems...................................................... 530.415.6850 Soar Payments, LLC........................ 888.225.9405

24 CALIFORNIA LODGING NEWS www.calodging.com CHLA MARKETPLACE DIRECT TV PROVIDER Commercial Connect Television, Inc......................................... 877.789.7995 Just in Time Technology Solutions.................................................... 909.280.5169 MTV, Inc...................................................... 818.772.4200 ECO-FRIENDLY Blink Charging...................................... 510.219.2570 Zero Impact Solutions..................... 424.401.8074 EDUCATIONAL INSTITUTIONS CA Community Colleges - Retail/Hospitality/Tourism.........415.758.1077 California State Polytechnical University - Pomona......................... 909.869.3105 California State University - Chico............................................................. 530.898.6016 California State University - Long Beach............................................. 562.985.4493 San Diego State University........ 619.594.4964 University of San Francisco........415.422.2581 EMPLOYEE RELATIONS/ BENEFITS Petra Risk Solutions..........................800.466.8951 EMPLOYMENT AGENCIES/SITES Instawork................................................... 512.903.2579 Staff Pro Workforce Solutions.................................................... 800.315.2219 ZipRecruiter, Inc................................... 877.252.1062 ENERGY EFFICIENCY Franklin Energy.................................... 312.940.9552 ENERGY MANAGEMENT ICF................................................................... 619.787.0736 ENTERTAINMENT Sonifi Solutions.................................... 888.563.4363 Union Square Business Improvement District....................... 415.781.7880 ENVIRONMENTAL CONSULTING Shred City, LLC............................... 844-50-SHRED FINANCING/FINANCIAL PLANNING Hallmark Funding Corporation.............................................. 916.784.2614 Hospitality Funding........................... 650.740.9875 Pinnacle Bank....................................... 408.637.6030 FOOD SUPPLIERS/ DISTRIBUTORS Just ‘N’ Case Essentials, Inc..... 866.636.8225 FRANCHISING Choice Hotels International....... 301.593.5600 Red Roof Franchising..................... 713.576.7459 FURNITURE/FIXTURES & EQUIPMENT (FF&E) A-1 Hospitality........................................888.383.0391 Case Goods Refinishing............... 757.430.9663 Cassone...................................................... 415.329.4932 ERS Hospitality.....................................415.863.7191 Hospitality Designs.......................... 604.248.1806 Interia............................................................ 619.205.4489 GUEST SERVICE SOLUTIONS Akia................................................................. 650.644.8073 Hospitality Wellness Group....... 310.339.9042 HEALTHCARE MedExpert International Inc...... 650.224.2288 HEATING Pro Star Mechanical Services...................................................... 714.261.1044 HOTEL BROKERAGE Marquee Commercial Lodging Advisors................................ 303.883.6788 NewGen Advisory - The Bowman Group...........................818.667.0627 HOTEL MANAGEMENT BPR Hotels.............................................. 650.424.1400 Concept Hotel Group...................... 650.326.7530 Davidson Hospitality Group....... 678.349.0909 Destination Properties, LLC..... 760.250.0998 Edward Thomas Collection........ 310.859.9366 Ellis Hospitality..................................... 415.775.8116 Ensemble Hotel Partners............ 562.257.1005 Four Sisters Inns...................831.649.0908 x114

www.calodging.com March/April 2022 25 CHLA MARKETPLACE G6 Hospitality, LLC.......................... 972.360.5916 Global Vision Hotels, Inc.............. 650.504.4119 Hotel Managers Group, LLC.... 858.673.1534 Hyatt Hotels Corporation.............312.780.5431 Interstate Hotels & Resorts....... 949.783.2500 Johnson Hospitality.......................... 925.730.4930 K&K Hotel Group............................... 281.530.1500 Loews Hotels......................................... 212.521.2000 Noble House Hotels & Resorts....................................................425.827.8737 Pacific Plaza Hotels, Inc............... 510.832.6868 Pacifica Hotel Company............... 805.957.0095 Park Hotels & Resorts....................571.302.5757 Reneson Hotel Group..................... 415.883.4400 Ridgemont Hospitality.................... 510.569.4400 Springboard Hospitality................ 818.905.8280 Stonebridge Companies............... 303.785.3100 Storey Hospitality............................... 650.880.1000 The Mayer Corporation...................949.759.8091 HOTEL/RESTAURANT EQUIPMENT & SUPPLIES A1 American Pacoima, CA 91331 833.205.2200 sales@a1americangroup.com www.a1americangroup.com A1 American (formerly A-1 Textiles & Hospitality Products) offers a full line of Golden Mills products including towels, sheets, blankets, top of bed, and bedding. We also offer a full line of FF&E, OS&E, and PPE Defender Collection Products. Axxess Industries.................250.469.9375 x127 Frank & Ron Hotel- Motel Supply, Inc................................. 510.568.4072

26 CALIFORNIA LODGING NEWS www.calodging.com CHLA MARKETPLACE HUMAN RESOURCE SERVICES Carrera Lee Enterprises, Inc..................................... 310.375.6033 Heartland Payroll................................ 530.415.6850 Hireology................................................... 844.337.0422 Hotel Employee Rate BV............................................... 31.062.787.8043 Seasonal Connect..............................617.716.6491 WOTC Planet..........................................800.655.5281 ICE MAKERS Western Pacific–Manitowoc Ice Scott Haag 2953 E Hamilton Ave Fresno, CA 93721 559.266.9505 scott@teamwpd.com www.teamwpd.com Ice machines, water filtration, disinfection devices, refrigerators and freezers, cooking equipment, and more. Six locations in California and Nevada. INNSITTERS Practice Aloha Innkeeping..........707.321.8337 INSURANCE SERVICES/ BROKERS Calvista Insurance Agency, Inc............................................... 831.637.7766 DiBuduo & DeFendis Insurance................................................... 805.545.5016 G2 Insurance Services...................415.426.6651 Heffernan Insurance Brokers........................................................ 650.842.5246 Petra Risk Solutions Ida Gonzalez 800.466.8951 idag@petrarisksolutions.com www.petrarisksolutions.com Petra Risk Solutions specializes in insurance, risk management, and employee benefit solutions for the hospitality industry. Petra is offering CHLA members exclusive discounts and access to their industry-leading Hospitality Risk Management Program, P3. Sandin Insurance Group............... 503.381.8583 Suitelife Underwriting Managers.................................................. 877.409.8069 UnitedHealth Group Alliah Sheta 763.361.6963 alliah.sheta@optum.com www.optum.com The California Hotel & Lodging Association (CHLA) is part of a strategic alliance program to help address the diverse needs of the hospitality industry. The Hospitality Associations Alliance, a strategic alliance platform created by UnitedHealth Group, offers exclusive discounts and solutions that benefit CHLA members and their employees. INTERIOR DESIGN Boston Trade.......................................... 510.623.9999 HotelFurniture.com........................... 312.637.2230 INTERNET SERVICES ODV Networks.......................................855.638.9011 LAUNDRY DESIGN & INSTALLATION Western State Design.................... 800.633.7153 LAUNDRY EQUIPMENT/ SUPPLIES Aqua Systems, Inc.............................. 805.489.9250 Bestway Laundry Solutions...... 951.734.9430 PWS Commercial Laundry Systems...................................................... 650.871.0300 Taylor Houseman................................ 925.432.0323

www.calodging.com March/April 2022 27 CHLA MARKETPLACE LAW FIRMS/LEGAL SERVICES Berding | Weil........................................ 800.838.2090 DCap Claims........................................... 702.334.5705 Fisher Phillips......................................... 949.798.2102 Haas & Najarian.................................. 415.788.6330 Hirschfeld Kraemer...........................310.255.1821 Holland & Knight, LLP................... 214.964.9500 Miller Law Group................................. 650.566.2290 Murchison & Cumming, LLP...................................... 213.623.7400 San Diego Biz Law............................ 858.964.0625 Shaw Law Group, PC...................... 916.640.2240 Sheppard, Mullin, Richter & Hampton, LLP.............. 858.720.7480 Snell & Wilmer....................................... 858.434.5003 Stokes Wagner, ALC........................ 213.618.4124 Thomas P. Sayer, Jr., Attorney at Law.................................... 858.335.9590 LIGHTING & FIXTURES CalSun Energy, Inc............................ 626.688.2038 LINENS/BEDDING/TEXTILES A1 American........................................... 833.205.2200 Comphy Company.............................. 323.225.8234 Cuddledown/ Royal River Trading........................... 855.272.1742 Venus Group........................................... 949.609.1299 Whyte Design, Inc.............................. 651.578.2929 LOCKS/KEYS/ LOCKING SYSTEMS Acculock, Inc.......................................... 817.637.1236 Dormakaba Group............................. 248.583.3700 Salto Systems........................................ 770.312.2582 MANAGEMENT CONSULTANTS Aelius Management Group......... 559.595.1500 American Hospitality Services......................................................530.662.7750 Baney Corporation............................ 541.749.1050 CIM Group................................................ 323.860.4900 Client Concierge Sales Management Group......................... 603.339.1679 Empire USA, LLC............................... 310.394.6300 Evans Hotels........................................... 858.777.6705 Franklin Croft......................................... 858.454.2188 Greystone Hotels................................ 415.915.0426 Host Hotels & Resorts................... 240.744.1000 Inns by the Sea......................................831.624.0101 Kintetsu Enterprises Company of America....................... 213.617.2000 Lyon & Lyon Property Management.......................................... 619.296.6333 Met West Terra..................................... 504.566.4754 Morrison & Company....................... 858.454.5633 Pacific Hospitality Group............. 949.861.4700 Pebblebrook Hotel Trust.............. 240.507.1300 Samata Management.......................805.544.5651 Sunstone Hotel Investors, Inc........................................... 949.330.4000 TMH Hotels...............................................316.262.2841 Waterford Hotels & Inns............... 650.347.1222 Woodside Hotels & Resorts...... 650.330.8888 Zenique Hotels...................................... 209.602.2123 MARBLE/SOLID SURFACE PRODUCTS Arizona Tile............................................... 480.763.2852

28 CALIFORNIA LODGING NEWS www.calodging.com CHLA MARKETPLACE MARKETING/DIGITAL MARKETING SERVICES 829 Studios............................................. 617.933.9824 Epic Drone Tours................................ 858.524.9512 Portlight Creative, Inc...................... 916.984.7063 RezStream................................................ 720.420.7783 Sound Choice DBA The OnHold Experience............... 877.412.4653 MOBILE HOSPITALITY SOFTWARE Pierre Mobile Concierge.............. 647.970.4406 Vamoos........................................................ 347.848.1022 MOLD REMEDIATION Belfor Property Restoration.............................................. 415.559.2256 BluSky Restoration Contractors...............................................800.266.5677 OUTDOOR FURNITURE & DECOR Patio Guys.................................................800.310.4897 PARKING Parking Company of America................................................ 562.862.2118 PEST CONTROL/ PESTICIDES Clark Pest Control 800.936.3339 commercialservices@clarkpest.com www.clarkpest.com No matter what your pest issue is, we have the key to help you with our extensive line of pest management solutions for your hospitality needs. POINT-OF-SALE SYSTEMS/ PAYMENT PROCESSING Paymerang............................................... 804.256.3958 PROPERTY MANAGEMENT SYSTEMS AutoClerk, Inc........................................ 925.284.1005 BookingCenter..................................... 707.874.3922 Clock Software Ltd........................... 480.510.9744 Cloudbeds................................................. 650.759.1339 HRS Hospitality & Retail Systems...................................... 714.718.4439 Little Hotelier......................................... 800.604.0679 Maestro PMS......................................... 888.667.8488 ResNexus Software......................... 877.236.2685 Stayflexi, Inc............................................ 844.234.2363 StayNTouch............................................. 347.828.4690 ThinkReservations............... 877.736.4195 x703 WebRezPro Property Management System...................... 403.777.9300 PUBLICATIONS LLM Publications................................ 503.445.2220 PURCHASING/ E-PROCUREMENT Class Action Capital......................... 800.407.4422 Source1 Purchasing......................... 833.568.5862 REAL ESTATE BROKERS Amber Hotel Company.................. 818.851.3300 Atlas Hospitality Group.................. 949.622.3400 Berkshire Hathaway HS California Properties DTLA....... 614.581.0010 Lodging Brokers Network...............................................707.257.2759 x1 Marcus & Millichap, National Hospitality Group......... 203.672.3300 RESERVATION SYSTEMS Innkeeper’s Advantage.................. 724.933.3330 RESTORATION SERVICES BMS CAT................................................... 714.488.6698 First Onsite Property Restoration and Reconstruction...........................925.383.8447 Interstate Restoration..................... 714.604.8929 Restoration Management Company.................................................... 949.599.8529 REVENUE MANAGEMENT - TOOLS/CONSULTING IDeaS Revenue Solutions........... 952.698.4226 Revenue Matters................................. 303.690.9116 RISK MANAGEMENT VIT Initiative............................................. 281.841.7378 SAFETY/SAFETY PRODUCTS Cintas Corporation............................ 714.646.2532 FreshAir Sensor............................603.643.7181 x2 TraknProtect............................................ 312.683.9586 SECURITY CONSULTING & SERVICES Corodata.................................................... 408.428.1100 Pacific Regional Security, Inc............................................. 951.491.3528 Safety Services Management.......................................... 714.455.9832

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