10 CALIFORNIA LODGING NEWS www.calodging.com One aspect of online technology that has had an enormous impact on the hospitality business is the online review. Services like Trip Advisor and Yelp! offer every guest the potential to comment on their experience and rate a property—and those ratings can be a major influence on guests looking to book a stay or meeting planners setting up an event. At the same time, getting guests to write those reviews can seem impossible—unless it’s a one-star rant that can really damage a property’s reputation. Tips For Getting Those 5 Star Reviews
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