21 www.ortrucking.org Issue 2 | 2022 SELF-PROMOTION ISN’ Portland were sent to assist on-site for the two weeks the strike went on. During that time, he drove a forklift, gaining a different perspective on how things work. “Luckily, I like learning new things,” continues Lanny, “The trucking industry has never been boring and even at this point in my career, I have a variety of work that keeps things interesting.” Challenges and changes along the way have kept Lanny busy. Numerous regulatory changes, especially in the environmental realm, meant learning how they apply to the company and how to manage the impacts. Working for a “local business” that was absorbed by a national company required Lanny to adapt and grow professionally, as well. “Some people might see trucking as stuck in the past and inflexible when the exact opposite is true. The industry and the men and women who are part of it must be adaptable and flexible to survive in this ever-changing operating environment.” Lanny also has more words of wisdom to share. “Learn about the entire industry, not just your small piece of it.” He credits his involvement with OTA in getting to know the industry he’s worked in for 33 years. Lanny was first introduced to OTA when he joined Consolidated Freightway through someone who was serving on OTA’s board of directors. Lanny quickly saw the value in what OTA had to offer, seeing it as a conduit to work with state and other industry groups and legislators to make positive changes in the regulations that directly influence the trucking industry. Lanny took this initial introduction to OTA and ran with it, serving in a variety of capacities over the year, most notably as chair of the OTA board of directors. He also served on the TruckPAC and Government Affairs committees and is currently the OTA board secretary/treasurer.