22 Oregon Trucking Association, Inc. Oregon Truck Dispatch Membership Committee Sets Sights on Annual Convention By Jennifer Sitton | OTA Communications Consultant ANY MEMBER-BASED ORGANIZATION or industry association is only as strong as the membership it has behind it, both in quantity and engagement. With so many important issues on the horizon for the trucking industry, it is crucial that OTA’s Membership Committee helps to not only grow the organization’s membership numbers, but also to increase member engagement. One way in which the Membership Committee is seeking to increase engagement this year is through OTA’s Annual Convention & Exhibition, which will take place August 14–16 in Bend. In addition to the event’s presentations, sessions and tradeshow-like exhibition, the Convention also offers members the opportunity to attend committee meetings to hear what OTA has been up to and plans for the future. Because the event offers so many opportunities for attendees to network and catch up with their fellow industry members, the membership committee sees it as a key opportunity to increase engagement among existing members, which is why they will be initiating that engagement well ahead of August. “Sometimes all it takes is reaching out to someone and making them feel welcome,” said Nick Card, Chair of OTA’s Membership Committee and VP of Operations at Combined Transport, Inc. “We’ll be reaching out to registrants ahead of the Convention to encourage them to participate in different events and committee meetings.” While the Membership Committee is focused on engaging members at the Annual Convention this spring, they are also hoping to increase member engagement long-term, particularly among carrier members. “Membership is the basis of everything we do as an association,” said Nick. “We have to have engaged members for OTA to survive and thrive.”
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