4 VIRGINIA FORESTS ForestryWorks® as well, focusing on both recruitment and skills training. Existing industry workforce development programs are not limited to ForestryWorks®. Our neighbors to the immediate south have partnered with other industries in North Carolina on the Be Pro, Be Proud initiative. This program takes custom-designed, military-grade semi-trailers around the six states in which it operates. The trailers are loaded with hands-on simulators, allowing students to interact with a variety of skilled trades. Be Pro’s program also includes a “draft” that strategically pairs qualified students with prospective employers based on mutual interest. Forestry skills are included in North Carolina’s program thanks to the excellent work of my friend and peer Dr. John Hatcher, Executive Director, North Carolina Forestry Association. There is growing interest in developing similar initiatives for our community in Virginia. We stand to benefit tremendously from the experience of those who have gone before us. Like most industry-based efforts, attracting the initial investment may be the easy part. There are challenges in remaining focused when attempting to address the diverse needs of a very diverse community. And with 1,500 other similar initiatives across industries in the Commonwealth, we must consider the most efficient and effective means of generating broad awareness of our efforts. VFA’s Strategic Plan includes the broad objective of equipping members with tools to overcome challenges in an increasingly difficult business climate. Challenges regarding workforce would most certainly qualify. As in other states, it may take some time to establish the framework necessary to deliver helpful tools. We look forward to engaging with those of you who are interested, equipped with the knowledge and experience of our regional partners, to make meaningful progress here in Virginia. Like most industry-based efforts, attracting the initial investment may be the easy part. There are challenges in remaining focused when attempting to address the diverse needs of a very diverse community.
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