CHLA Lodging News May/June 2020

2 Message from the Chair 4 Recovery and Preparedness After COVID-19 7 Seize the Day: Generating Cash Flow Now for Future Guest Stays 10 Beyond the Curve: Employment Issues Facing Hotels as They Reopen 13 Forget the Prevent Defense & Embrace the Blitz 16 Hospitality: It’s About the People 20 Reopening During the New Normal 28 Upcoming Events 30 CHLA Marketplace 41 The CHLA Partners OUR MISSION CHLA is the indispensable resource for communicating and protecting the rights and interests of the California lodging industry, for providing educational training and cost-saving programs for all segments of the industry, and for supporting strategic alliances to promote the value of California tourism and travel. 16 7 4 LODGING  NEWS TABLE OF CONTENTS