HCAOA The Voice Fall 2020

1 Fall 2020 HCAOA STAFF Vicki Hoak, Executive Director Andrea Liford-Martinez, Manager, Meetings & Education Jennifer Battista, Senior Director, Membership & Operations ADVERTISING & DESIGN LLM Publications 800-647-1511 www.llmpubs.com Design & Layout Spencer Seastrom Sales Representative Grandt Mansfield 503-445-2226 grandt@llmpubs.com CONTACT INFORMATION Home Care Association of America 444 N. Capitol Street NW, Suite 428 Washington, DC 20001 Phone: 202-519-2960 Email: info@hcaoa.org Website: www.hcaoa.org Mission, Vision, Purpose & Guiding Principles The Home Care Association of America (HCAOA) is the nation’s first association for providers of private duty home care. HCAOA was founded on the principle that quality private duty home care has one model of care and that model is to employ, train, monitor and supervise caregivers, create a plan of care for the client and work toward a safe and secure environment for the person at home. HCAOA Mission – The Home Care Association of America is the trusted voice of the home care industry, strengthening our members through advocacy, education and research. HCAOAVision – Home care empowers all those in need to live their best lives wherever they call home. HCAOA Purpose – To provide leadership, representation and education for the advancement of non-medical private duty home care and provide a strong unified voice to speak to the issues of concern within the private duty home care industry. HCAOA Guiding Principles – Associations that have guiding principles use them to help determine how the association will conduct its business, assist in determining policy and positions, and in providing direction. While the mission and vision of the Home Care Association of America are the main tools for determining strategy and direction, these guiding principles complement that mission and vision. We believe that people should be able to age safely in place at home to the extent possible according to their desires and permitted by their resources. We will champion measures at both the federal and state levels that promote home care quality and affordability. Appropriateness of care and client protection is best provided in an employee based model. BOARD OF DIRECTORS Emma Dickison, President Home Helpers Julianne Roth, Secretary Companions for Living Brian Petranick, Treasurer Right at Home Matt Boever, Legislative Chair Home Instead Senior Care Peter Ross, Immediate Past President Senior Helpers Gale Bohling BrightSpring Health Services Chani Feldman MGA Homecare Steve Greenwald ComForCare Kunu Kaushal Senior Solutions Home Care Carl McManus Comfort Keepers Jesse Petrea Coastal Home Care Bob Roth Cypress HomeCare Solutions Shelly Sun BrightStar Group Holdings, Inc. Dave Totaro BAYADA Home Health Care Jennifer Tucker Homewatch CareGivers Jeff Wiberg Family Resource Home Care Executive Corner 2 Meet the Faces Behind the Masks Member News 4 Strategies for Supporting Caregivers in a Post-COVID World 8 Five Ways to Reduce Home Care Worker Turnover 10 Meet the New Members of the HCAOA Board 12 Advice for Home Care Providers from HCAOA Medical Advisory Council Feature Article 15 2020 Caregiver of the Year Nominees Demonstrate the Essential Nature of Home Care Public Policy 19 Public Policy Decisions across the U.S. Impact Care Delivery