HCAOA Preview Program 2020

Rediscover the Magic of Home Care 2020 HCAOA Annual Leadership Conference 4 Keynote Speakers Recently recognized by Forbes as one of the top fifty female futurists globally, Maddy Dychtwald has been deeply involved in exploring all aspects of the age wave and how it’s transforming the marketplace, the workplace, our world, and our lives for more than 30 years. Along the way, she has become an internationally acclaimed author, public speaker, Wall Street Journal blogger, and thought leader on longevity, aging, the new retirement, and the ascent of women. A successful entrepreneur, Maddy co-founded Age Wave, the world’s leader in understanding and addressing the far-reaching impacts of our aging population. The Age Wave team has worked with more than half of the Fortune 500 in industries ranging from healthcare and medical technology to financial services and consumer marketing. Having watched both her mother and mother-in-law battle dementia, Maddy is committed to eradicating this horrific disease. She is a co-founder of the non-profit Women Against Alzheimer’s and serves as a board member of the non-profit BrightFocus Foundation, which funds cutting-edge research to cure diseases of the brain and eye. AGELESS AGING How Long Life, Health, and the Home Care Industry are Being Transformed in the New Normal In the past century, we’ve seen skyrocketing life expectancy that has transformed a long life from a dream into a reality. The converging forces of lengthening lifespans, declining fertility, and the aging of the massive Baby Boomer generation—who want something different for their own later years—are reshaping our approach to how we hope to age, where we choose to spend our later years of life, and what we can do to better match our healthspans to our longer lifespans. It’s time to better understand what this means for each of us, our families, and the home care industry: both the opportunities and challenges that long life can and will bring, especially in the new era of COVID-19. Drawing on insights from decades of Age Wave research, this thought-provoking presentation—delivered by Maddy Dychtwald, award-winning author and co-founder of Age Wave—unites timely, cutting-edge data with powerful storytelling to explore the near-future of aging, health and wellness, and the home care industry in the new normal. The industry is well positioned for explosive growth, but how can it innovate to be a positive, forward-thinking part of the solution to a more ageless aging? Maddy Dychtwald Award-Winning Author & Co-Founder, Age Wave KEYNOTE SESSION