A few years ago, infographics dominated social media, publication content, marketing tools, and classroom handouts. Although infographics are not the trendy “go-to” that they once were, they are still an effective way to present complex, detailed information that catches the eye and leads the audience to websites, magazines, news centers, or other forums that present full, detailed information. In fact,...
Good leaders are prepared to manage crises when necessary, but all leaders faced challenges that no one foresaw when a pandemic completely changed business models, staffing situations, and access to products, supplies, and technology. Restaurants switched to carry-out only, hair stylists created “color at home” kits and “met” with clients via Zoom to give instructions, and small t-shirt companies began...
There is a saying that every cloud has a silver lining – something positive that comes from a negative situation. One person who has found a positive after a mostly challenging, negative 2020 is Kirstin Ferguson, who authored the Forbes magazine article, “Ten Reasons Why Virtual Meetings Are the Best Thing to Happen in 2020.” She describes how the overnight...
Conferences, trade shows, seminars, and in-person training programs represent a significant portion of any association’s annual revenue. Of the 1,020 association executives responding to a mid-March Association Laboratory Inc. survey, 56% reported cancellation or postponement of a face-to-face meeting. Other findings from respondents who canceled an event include: 65% lacked insurance that covered all incurred costs 30% carried no event...
The harrowing stories of association conferences cancelled at the last minute or ending early are common. Staff members who were planning to arrive early to attend to details of the conference found themselves scrambling to manage communications with registrants, oversee refunds, and cancel hotel, catering, and entertainment contracts. As association leaders look at resumption of operations and planning future events...