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Archive

Monthly Archive for March, 2021

Home Blog2021 March

Study Shows Virtual Events Drive Greater Reach

Mar 5, 2021

Early 2020 saw cancellations of conferences and regional events and conversion of some events to virtual – with mixed success in the early stages. Fortunately, as association event and education professionals became more proficient with digital technology and found partners to provide expertise, virtual conferences were more easily executed mid- to late-2020. Key findings of a study show that 80%...

Convey Value of Membership for Potential New Members

Mar 5, 2021

Effective recruitment of new members requires associations to explain the benefits of memberships in terms of value to the new member. Whether the potential member is an individual or a company, the decision to invest in an association membership is directly tied to the value that the association brings to the relationship. In other words: What can the association provide...

Find a Great Photo for Your Post? Make Sure It’s Not Copyrighted

Mar 5, 2021

The blog or other social media post is ready to publish after hours of writing, re-writing, and proofreading. The perfect photo to accompany it pops up early in your search, so you post and smile at meeting your deadline. Are you sure the photo was not copyrighted? Photographers are more diligent about monitoring use of their work as social media...

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