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Archive

Monthly Archive for November, 2021

Home Blog2021 November
How Can Technology Help Your Association in 2022?

How Can Technology Help Your Association in 2022?

Nov 24, 2021

The emergence of virtual meetings, remote work, and online learning in the past two years highlighted an association’s technological capabilities – or lack of resources in some cases. Nearly half of the organizations in one study report accelerating their timeline for purchase of technology to meet the changing needs of the organization and its members. Each organization’s needs will be...

Tips for Becoming a Better Leader

Tips for Becoming a Better Leader

Nov 24, 2021

While leading an association through a global pandemic required enormous focus, flexibility, and quick thinking, 2022 will be a good time to step back and reflect on how leadership has changed – or stayed the same – as a result of what associations and members have experienced. Most leaders admit that they learned a lot about themselves, their staff, and...

Use Member Personas to Drive Campaign Messages

Use Member Personas to Drive Campaign Messages

Nov 3, 2021

Association staff members are great at getting to know members. Working with members on committees, meeting them at events, and talking to them during the membership onboarding process provide valuable insights into what they want from the association – as individuals. While these individual expectations and attributes are important, it is a dangerous strategy to base a membership campaign on...

Does Your Social Media Really Increase Engagement?

Does Your Social Media Really Increase Engagement?

Nov 3, 2021

All association marketers have seen the reports listing the number of shares, likes, and click-throughs for specific social media posts. But, what do those numbers mean, and how do they impact the association’s efforts to increase retention, attract new members, and generate revenue? While social media is a great way to engage an audience, a great social media campaign captures...

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