Whether your association’s magazine is digital, printed, or both, the concepts that make your magazine valuable to your members are the same. And, if your magazine is valued by your members, it benefits the association in a number of ways that include non-dues revenue stream and a platform to offer in-depth information about services and to share best practices from...
As people crave a return to pre-pandemic norms, association meeting planners are learning how to navigate a meeting environment that, in many cases, is still changing. The agility learned over the past two years that resulted in online events will serve planners well as they move through plans for their 2022 conferences. While some associations attempted a return to in-person...
Association leaders with more than 1,000 members are significantly more inclined to indicate that their members join for the continuing education to maintain professional certification or advance their careers, according to a 2021 report based on surveys of associations. The same report says learning best practices in the profession is the most likely reason for joining associations with fewer than...
People read online articles differently than they read printed articles, so it’s important to understand the difference between the two media to be sure the articles capture the audience’s attention. In Understanding the Differences Between Writing for the Web and Writing for Print, author Sheri Keyser points out that online articles are generally more informal and straightforward. Because an online...
The years 2020 and 2021 demonstrated the value of innovation in the association world. Finding new ways to provide educational sessions, engage members, and communicate without the value of in-person events was the norm for association staff. Although new ways of handling association business and services to members were valuable, it is not enough to look back on innovative solutions...
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