16 CALIFORNIA LODGING NEWS www.calodging.com Lisa Kolb, President & Co-founder, Acorn Marketing, presented “How to Make Effective Data-Driven Decisions for Your Marketing.” Tuesday’s closing session was “Moving past COVID-19, an Innkeeper Panel” moderated by Lynn Mohrfeld, CHLA President & CEO, with panelists Michael Ninos, Owner, Victoria Inn; Rhiannon Eddy, Proprietor, Purple Orchid Wine Country Resort and Spa; Tracey Berkner, CoOwner, B&E Hospitality Group. The InnSpire Marketplace was full of energy as everyone was excited to be meeting in person for the first time in two years!
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