CHLA California Lodging News March/April 2022

16 CALIFORNIA LODGING NEWS Lisa Kolb, President & Co-founder, Acorn Marketing, presented “How to Make Effective Data-Driven Decisions for Your Marketing.” Tuesday’s closing session was “Moving past COVID-19, an Innkeeper Panel” moderated by Lynn Mohrfeld, CHLA President & CEO, with panelists Michael Ninos, Owner, Victoria Inn; Rhiannon Eddy, Proprietor, Purple Orchid Wine Country Resort and Spa; Tracey Berkner, CoOwner, B&E Hospitality Group. The InnSpire Marketplace was full of energy as everyone was excited to be meeting in person for the first time in two years!