ATSSA Signal September October 2020

American Traffic Safety Services Association 28 Meetings & Conventions ATSSA Training Program Manager discussed the latest developments in sign retroreflectivity during a Traffic Talk at the 50th Annual Convention & Traffic Expo in New Orleans. January’s Convention in New Orleans saw the addition of “Micro Sessions,” which provide short, informative sessions from industry experts while remaining on the Traffic Expo floor. and aremoving forwardwithwhat I think will be another spectacular event.” The multi-platform presentation of the 2021 Convention & Traffic Expo means no one needs tomiss a thing. In fact, the current hybrid format will enable some who might not have been able to travel to SanDiego to experience it fromhome. “With multiple ways to attend, registra - tion is expected to exceed this year’s record-settingattendanceof nearly 3,700 people,” Clark said. ATSSA’s annual Midyear Meeting was held in a virtual format in August, giving the Association a taste of what to expect for ameeting held on a virtual platform. “Itwentwell andwe gained some valuable insights from that event that will help as weplantheannual Convention,”Clarksaid. The 51st Annual Convention & Traffic Expo is expected to include the full slate of activities including the pre-event ATSS Foundation fundraisers and committee and council meetings. Details are still being worked out for the OpeningGeneral Session, but theawards presentations areexpected tomoveback into that forumthis year. That includes the Industry Achievement Award, National SafetyAward, NationalMediaAward, and Mark of Excellence Award. The latest tools and technology will once again be featured during the New Prod - ucts Rollout, with the top three products receiving an ATSSA Innovation Award. Exhibitors will still be displaying their tools of the trade andwill be prepared to interact with people who take part from remote locations. With this year’s event taking on the new format, Clark said it provides a unique opportunity for people to take part. “If you’vewanted toattend, butwereafraid of the financial investment, this is a great opportunity toseewhat you’vebeenmiss - ing,” she said.  For details and updates, visit Expo.ATSSA.com . ATSSA’s Annual Convention & Traffic Expo is the premier industry event in North America and brings together thousands of roadway safety professionals.