Leading any organization is difficult, but association leaders at all levels have faced challenges not previously experienced. Not only did the pandemic fundamentally change the way associations handled revenue-generating events such as conferences, but retention of members required extraordinary changes for some associations that delayed or discounted membership fees or offered “hold” status for some members. As associations looked for...
Employers have known for years that a company’s commitment to community service and volunteerism is an important factor when millennials consider career opportunities. A survey of more than 2,000 millennials found that almost 66% of those respondents were at least somewhat more likely to work for a company that supported charity than one that did not. The same sentiment was...
Do you have an article scheduled for an upcoming issue of your association magazine or a social media post that requires an interview with an industry expert, association board member, or high-profile member? Use a Q&A format to make the article stand out from typical feature articles. The key to a compelling Q&A article that catches readers’ attention and keeps...
Early 2020 saw cancellations of conferences and regional events and conversion of some events to virtual – with mixed success in the early stages. Fortunately, as association event and education professionals became more proficient with digital technology and found partners to provide expertise, virtual conferences were more easily executed mid- to late-2020. Key findings of a study show that 80%...
Effective recruitment of new members requires associations to explain the benefits of memberships in terms of value to the new member. Whether the potential member is an individual or a company, the decision to invest in an association membership is directly tied to the value that the association brings to the relationship. In other words: What can the association provide...