Effective recruitment of new members requires associations to explain the benefits of memberships in terms of value to the new member. Whether the potential member is an individual or a company, the decision to invest in an association membership is directly tied to the value that the association brings to the relationship. In other words: What can the association provide...
The blog or other social media post is ready to publish after hours of writing, re-writing, and proofreading. The perfect photo to accompany it pops up early in your search, so you post and smile at meeting your deadline. Are you sure the photo was not copyrighted? Photographers are more diligent about monitoring use of their work as social media...
There are a number of words and phrases used throughout 2020 that we all want to forget: pivot, new normal, flexibility and change. While the words may make everyone cringe, it is important to look at the positive take-aways from our experiences in the past year. In a recent blog, Lowell Aplebaum, CEO of consulting firm Vista Cova LLC, describes...
Successful business owners know that information is key to growing and sustaining a business. The value of access to industry research and best practices is the most important benefit of belonging to an association according to one study. In fact, 53% of respondents listed industry information as a top 10 benefit – more than training (48%) or advocacy (45%). Association...
January and February mark the start of state legislative sessions throughout the country and with a few exceptions, most legislatures began meeting as planned – with some notable changes. According to the National Conference of State Legislatures, there are differences among states regarding in-person versus remote participation due to COVID-19. With advocacy a key membership benefit in most associations, the...