One of the most popular sections in a college alumni magazine is the update on alumni achievements, faculty accomplishments and classmates’ personal news. Fifty-six percent of Dickinson College alumni place news about classmates and faculty at the top of their list. Furman University alumni demonstrate the effect that reading about others who shared their experience can have with 87% of...
Retention is important for all types of organizations. Retailers want to retain loyal customers, universities want to retain students beyond freshman year, employers want to retain top talent, and associations and nonprofit organizations want to retain existing members. The reason is simple – it costs less to retain a customer, student, employee, or member than to identify, recruit, and onboard...
Member retention is usually one of the top concerns for all association executives, but 2020 has exacerbated the challenge of renewing memberships. In a recent report, Marketing General Incorporated’s 12th annual Membership Marketing Benchmarking Report, identifies the top reasons for member non-renewals and highlights some historical information that gives hope to associations. Although the survey of 972 association executives was...
© 2021 LLM Publications