Retention is important for all types of organizations. Retailers want to retain loyal customers, universities want to retain students beyond freshman year, employers want to retain top talent, and associations and nonprofit organizations want to retain existing members. The reason is simple – it costs less to retain a customer, student, employee, or member than to identify, recruit, and onboard...
Member retention is usually one of the top concerns for all association executives, but 2020 has exacerbated the challenge of renewing memberships. In a recent report, Marketing General Incorporated’s 12th annual Membership Marketing Benchmarking Report, identifies the top reasons for member non-renewals and highlights some historical information that gives hope to associations. Although the survey of 972 association executives was...
A few years ago, infographics dominated social media, publication content, marketing tools, and classroom handouts. Although infographics are not the trendy “go-to” that they once were, they are still an effective way to present complex, detailed information that catches the eye and leads the audience to websites, magazines, news centers, or other forums that present full, detailed information. In fact,...
Good leaders are prepared to manage crises when necessary, but all leaders faced challenges that no one foresaw when a pandemic completely changed business models, staffing situations, and access to products, supplies, and technology. Restaurants switched to carry-out only, hair stylists created “color at home” kits and “met” with clients via Zoom to give instructions, and small t-shirt companies began...
There is a saying that every cloud has a silver lining – something positive that comes from a negative situation. One person who has found a positive after a mostly challenging, negative 2020 is Kirstin Ferguson, who authored the Forbes magazine article, “Ten Reasons Why Virtual Meetings Are the Best Thing to Happen in 2020.” She describes how the overnight...
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